IAB Releases Mobile Advertising Report

Written by Allen Stern - July 21, 2008

The IAB is out with a new report that provides a basic overview of mobile advertising. If you buy or sell ads, it's well worth a read. The report provides a variety of mobile statistics and trend information outside of mobile advertising.

They break the mobile device market into three segments: mobile pioneer, mobile wannabe and mobile traditionalist. The pioneer category includes the iPhone 3G and currently has 15% of the overall market. The traditionalist category (phones that can do some mobile functions) currently accounts for 60% of the total market.

Here's one of the charts comparing mobile with the current state of the traditional Internet.