CATEGORIES
- NYC COVERAGE
- WEB STARTUPS
- WEB NEWS
- CONFERENCES
- WEB TECH JOBS
- VENTURE CAPITAL
- MICROSOFT
- INTERVIEWS
- ADVERTISING
- VIDEO
- ALL TOPICS
- ALL COMPANIES
CONTRIBUTORS
- ADRIAN CHAN
- ALICIA NAVARRO
- ALLEN STERN
- CORSIN CAMICHEL
- DRAMA 2.0
- DARREN HERMAN
- HANK WILLIAMS
- MARK DAVIS
- RICK TUROCZY
- SANFORD DICKERT
- SHANNON CLARK
- Comment on YouTube Down for Maintenance by Killer
- Comment on The Absolute Most Awesome Google Maps Mashup Ever by Google Maps Gets A New Layer ? The NYC Subway | CenterNetworks
- Comment on Google Maps Launches NYC Subway/Public Transit Directions by Google Maps Get Layered With the NYC Subway | CenterNetworks
- Comment on T-Mobile USA Outage ? Service Down by khrtt
IAB Releases Mobile Advertising Report
by Allen Stern on July 21st, 2008
The IAB is out with a new report that provides a basic overview of mobile advertising. If you buy or sell ads, it’s well worth a read. The report provides a variety of mobile statistics and trend information outside of mobile advertising.
They break the mobile device market into three segments: mobile pioneer, mobile wannabe and mobile traditionalist. The pioneer category includes the iPhone 3G and currently has 15% of the overall market. The traditionalist category (phones that can do some mobile functions) currently accounts for 60% of the total market.
Here’s one of the charts comparing mobile with the current state of the traditional Internet.
