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IAB Releases Mobile Advertising Report
by Allen Stern on July 21st, 2008
The IAB is out with a new report that provides a basic overview of mobile advertising. If you buy or sell ads, it’s well worth a read. The report provides a variety of mobile statistics and trend information outside of mobile advertising.
They break the mobile device market into three segments: mobile pioneer, mobile wannabe and mobile traditionalist. The pioneer category includes the iPhone 3G and currently has 15% of the overall market. The traditionalist category (phones that can do some mobile functions) currently accounts for 60% of the total market.
Here’s one of the charts comparing mobile with the current state of the traditional Internet.
