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Kraft Foods Launches iFood Assistant for iPhone
by Allen Stern on December 22nd, 2008
Kraft Foods has launched a pretty nifty iPhone application today named the iFood Assistant. The application provides 7,000 recipes and each one has a video demonstration, shopping list and the ability to comment/review comments on each recipe. If you turn the phone to the horizontal view, the recipes switch to index card mode and show you one step in the process on each "card".
The iPhone application also has a store locator and a snack finder.
iFood Assistant costs 99 cents — not sure why Kraft would charge for the application. It’s a great way for Kraft to push their brands and keep the brands top of mind. Charging for the application will only reduce the take rate. A poor marketing decision in my opinion.
