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Ikea Wants You To Watch Nils Live Until September
Ikea launched a new online interactive advertising campaign in Germany this week. The campaign is called "Warte bis September" ("Wait until September”). The man in the video is Nils and his home has no furniture or accessories because the new Ikea catalog has not arrived yet. Let’s hope the catalog arrives soon!
It’s similar to the Big Brother series; you can watch two different camera angles on his apartment. The phone rings ALL DAY and he rarely answers. From what I can tell, he has friends come over to eat and chat (in German). His doorbell is the one jingle I absolutely hate!
If you want to interact with Nils, you have three options:
- Twitter him (this seems to be the most likely way he will see your message)
- Email Nils
- Call him – +49 40 22 61 11 61 (use a voip provider so the call is cheap)
Here’s the video or go to the site to watch it fullscreen:
Earlier this year, Ikea was named one of the top 10 corporate brands using YouTube.
Wer warten kann, dem kommt alles zur rechten Zeit…
ich brauche ein IKEA schwimmbad
Ich brauche, daß irgendjemand doch endlich mal dieses verdammte Telefon beantwortet!
ja ich auch!
Watching TV in a guy’s empty apartment in Germany via my computer… oddly compelling. It’s almost like a meditation device.
sprague – it’s like 3am there – the dude has to sleep sometime :)
but its more exciting when he is awake sitting in his chair talking on twitter :)
HAHAAHAHAHAH
For about 15 minutes there, I thought I was watching Wim Wenders’ “Kings of the Road.”
Allen,
It’s weirdly cinematic — almost Rear Window-ish. Thanks for finding this, I’m going to FF’d your post.
Glad you are enjoying it – check back in the morning and you will see more activity – and thanks for sharing the story.
my hope is to bring more stories that show off technology!
Excellent idea! How come I didn’t think about this :).
Awesome way to get engagement… Thanks for sharing!