Imeem Upgrades Android App With Ads and Local Flavor

Imeem has announced the launch of their mobile advertising platform today. The new advertising platform is only available on the Android platform so I can only imagine what type of reach it will see. Imeem has signed Kia Motors America to be the first sponsor of the Imeem Android application. Imeem notes that the Kia ads will have a "display presence" — but wouldn’t you need an in-stream presence to be even remotely effective? Music applications mean that the user can keep their mobile in their pocket and so the ability to view and interact with ads has to be lower than if the ads were in-stream.

Imeem has also updated their Android application to be city-sensitive. So you can get a feeling for what music is popular in different cities as you travel. That feature seems pretty interesting for travelers. They have also added artist recommendations which allow you to see similar artists to the ones you already are interested in (e.g. Christina for Britney). Lastly they have launched an exciting seasonal music station for enjoying holiday music.