Internet Marketing Manager

CA, (NYSE: CA), one of the world's leading independent, enterprise management software companies, unifies and simplifies complex information technology (IT) management across the enterprise for greater business results. With our Enterprise IT Management vision, solutions and expertise, we help customers effectively govern, manage and secure IT. Customers can evolve their IT operations from being reactive and focused only on technology to being flexible, adaptable and focused on serving the business. Today, CA, formerly known as Computer Associates, serves the majority of the Fortune® 1000 companies, as well as government organizations, educational institutions and thousands of other companies in diverse industries worldwide.

We have an exciting opportunity to join a dynamic organization as an Internet Marketing Manager within our Internet Marketing team at our worldwide headquarters in Islandia, NY.

Roles and Responsibilities:
• Responsible for the online marketing component of integrated marketing, and the online organic engagement of CA prospect and customers.
• Bring innovative marketing concepts to the Business to Business technology marketplace.
• Drive internet strategy as a unique and critical element of all CA Marketing strategies and initiatives.
• Act as the subject matter expert in internet marketing, internet best practices and trends, and web 2.0 tactics, providing strategic internet marketing guidance.
• Collaborate cross functionally with brand, media, campaign marketing, solution marketing, field marketing, and business owners.
• Collaborate in the development, management and execution of various marketing programs, promotions, and initiatives through online marketing channels.
• Direct search engine optimization (SEO) programs, manage the vendor and reporting, including specifications for improving indexing, link popularity, on page optimization and other SEO issues. Collaborate to optimize coordination and effectiveness of SEM & SEO initiatives.
• Develop strategies for the continuous improvement of CA.com content and functionality based on CA marketing strategies, market trends and user.
• Provide web visitor insight via web analytics from internal (site traffic, user ratings, surveys) and external resources (analysts reports, benchmarking).
• Manage the information aggregation and drive the metrics strategies.
• Build projects that will be a part of integrated marketing campaigns that will be measured by web marketing metrics and analysis.

The successful candidate will:
• Have 3+ years experience in the Internet Marketing space and 4 + years of experience in marketing.
• A background in business to business technology and marketing is preferred.
• A strategic thinker with the ability to come up with creative solutions to drive lead generation for direct and indirect sales, through campaigns and organic optimization.
• Knowledge in customer acquisition, retention, and lifetime value experience in an online industry is required.
• A proven track record of building successful web programs and online marketing projects.
• An understanding of the various marketing channels and customer touch points, and the ability to optimize appropriate web interactivity to meet campaign and business goals.
• Experience in SEO (Search Engine Optimization) and knowledge of SEO vendors.
• Thorough knowledge and understanding of internet marketing methodologies and technologies (web 2.0, web analytics, SEM, web advertising, etc.).
• Management skills to drive cross-functional teams to an actionable strategy with tactical planning and measurable analytics.
• A proactive self-starter with the ability to work independently, while collaborating with other departments.
• Exceptional verbal and written communication skills with strong organizational skills, being able to manage multiple projects at once.
• A Bachelor’s Degree in Marketing or related field. MBA preferred, but not required.

It's an exciting time at CA. We offer a competitive salary, company sponsored premium Medical/Prescription & Dental Plans, Company-Paid Holidays, Vacation, Personal and Sick Days, 401(k) Plan, Employee Stock Purchase Program, Education/Training Reimbursement, Charitable Gift Program, Adoption Assistance Program and Veterinary Care Insurance. To learn more about CA and this opportunity, we welcome you to visit our web site at ca.com.

Interested and qualified candidates are encouraged to apply online at http://www.ca.com/career/