Internet Search Specialist SEM

Reply.com, a hot pre-IPO company located in greater San Francisco, seeks to hire a brilliant Search Marketing Specialist. This person will play a critical role in driving Reply!’s growth in the real estate and auto categories, and will be responsible for acquiring leads from SEM/PPC Channels.

The Internet Search Specialist will manage Reply’s Search Engine Marketing (SEM) and Pay Per Click (PPC) efforts. Reporting directly to the Director of Search Marketing, this person will be responsible for managing an advertising budget and allocating resources to maximize delivery of new leads at the most effective cost per lead (CPL). Candidates should demonstrate a proven track record for driving acquisition growth and delivering against direct response metrics via the web. They should also have a strong understanding of Web analytics and a disciplined approach to conversion optimization.

Qualifications:
• 2+ years of SEM and/or direct marketing experience (Mandatory).
• Comprehensive knowledge of the primary search engines, search engine algorithms and ranking strategies.
• Experience with large (100,000+ search terms) PPC campaigns and leveraging the ‘long tail’
• Experience managing marketing and advertising budgets with a demonstrated history of overachievement on goals and quarter-over-quarter contribution growth.
• Direct contacts with Search Engines are considered a plus.
• Startup experience and experience in the real estate and/or auto online marketing industry a strong plus.
• Advanced proficiency in Microsoft Word, Excel and PowerPoint.
• Bachelors/MBA preferred

Interested Candidates, please submit cover letter and resume

For more information about Reply! please visit our website at www.reply.com

Contact: mary.prior@reply.com
jobs@reply.com