Interview with BuzzLogic

During my time at AlwaysOn, I had the chance to meet with the management team from BuzzLogic. While I was not able to get any audio but I have provided my notes from our discussion below.

BuzzLogic is like taking Technorati and applying an algorithym on top of it. They showed me a demo of the application and it is pretty sweet. It does a great job of measuring the "buzz" around a topic or post.

They explain their service as: BuzzLogic changes this dynamic (influence) by uniquely defining and measuring influence in social media, and by surfacing the key influencers who are shaping and defining markets, issues and reputations.

We spent time discussing how they determine which sites have influence, how they get/lose influence and how their system works. I was very impressed by the thought and development that went into it. I like their cloud view where you can move any story into the center and watch the influence bubble around it. Really powerful.

Their call their pricing model disruptive; that is to say that it starts at $500 and for that money you get a strong return for the money. They claim to have hundreds of top companies already using the service.

Todd Parsons, BuzzLogic Co-Founder noted that, "we are finally at the point where companies are very proactive about building communities and engaging communities."

Check out their service at buzzlogic.com. I told them to have a look at Compete.com. I could see them partnering with a service like this. It's great to know about influence but it would be even more impactful if we could see that sites stats and demographics along with the influence.