Interview with Chris and Jennifer McBride, Savory

SavoryAbout a week ago, Chris McBride from Savory posted a comment on CenterNetworks. I checked out Savory and thought it was a very interesting use of the Wiki platform. While in NYC, I met with Chris and Jennifer from Savory at their office near NYU. This husband and wife team have created a very rich, interactive experience when looking for a great place to eat at in NYC or San Francisco (more cities to come). I consider what they are doing from a video perspective a "purple cow."

Highlights of our discussion include:
  • Background on Savory, where it comes from
  • Current list of cities and what's next -- Chicago is launching by end-of-year
  • Monetization plan
  • Are there listing fees?
  • Funding model (self-funded)
  • Comparisons to traditional guides like Zagat, why is Savory different
  • User statistics - local vs. tourists
  • Savory marketing plan overview
  • Why wiki?
  • What's the process behind creating the videos?
  • Mobile thoughts...
  • Where are my NYC diners!
  • Discussion of NYC as a whole not just Manhattan
  • Reviews by site visitors
  • Newsletter/blog details - SavoryTidbits

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Click the start button below to begin the audio interview (24 minutes) (or download the mp3):

I must admit, I am hooked on the burgers at Goodburger on 43rd and 2nd. Worth the trip to the east side for a burger and fries for $6. One of the best burgers I have ever eaten and affordable too!
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