Interview with Chris and Jennifer McBride, Savory

About a week ago, Chris McBride from Savory posted a comment on CenterNetworks. I checked out Savory and thought it was a very interesting use of the Wiki platform. While in NYC, I met with Chris and Jennifer from Savory at their office near NYU. This husband and wife team have created a very rich, interactive experience when looking for a great place to eat at in NYC or San Francisco (more cities to come). I consider what they are doing from a video perspective a “purple cow.”

Highlights of our discussion include:

• Background on Savory, where it comes from
• Current list of cities and what’s next — Chicago is launching by end-of-year
• Monetization plan
• Are there listing fees?
• Funding model (self-funded)
• Comparisons to traditional guides like Zagat, why is Savory different
• User statistics – local vs. tourists
• Savory marketing plan overview
• Why wiki?
• What’s the process behind creating the videos?
• Mobile thoughts…
• Where are my NYC diners!
• Discussion of NYC as a whole not just Manhattan
• Reviews by site visitors
• Newsletter/blog details – SavoryTidbits

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Click the start button below to begin the audio interview (24 minutes) (or download the mp3):

I must admit, I am hooked on the burgers at Goodburger on 43rd and 2nd. Worth the trip to the east side for a burger and fries for $6. One of the best burgers I have ever eaten and affordable too!