Interview with Duff OMelia, Soapadoo

I honestly love review web sites. I think reviews is something I have been interested in since my first product review on HTMLCenter over 10 years ago. I came across a site called Soapadoo which is doing things a bit different. They combine social networking with reviews to create a level of trust in the reviews that say Amazon does not have. I called up Soapadoo’s creator, Duff OMelia to find out more.

Highlights of our discussion include:

• Can we start with a brief bio?
• I read in your about page that you are a “I have been a polyphasic sleeper since December of 2005. ” – what is this?
• What is Soapadoo?
• I saw you recently added the ability for users to profit from posting reviews – how does this work using the RSS feed option from my blog?
• What’s the technology behind Soapadoo?
• Reviews vs. PayPerPost and the other pay review models
• Do you work with microformats like hReview for the reviews?
• Why is Soapadoo different than your competitors?
• How are you marketing Soapadoo?
• Do you think a startup can be successful from anywhere or do companies in san francisco and silicon valley have an edge?
• What do you do to get through those tough days when you feel like your site is not where it needs to be?
• Let’s talk about the name change (Soapboxit to Soapadoo) – why and what can you offer others so they don’t do the same thing?
• What has been your biggest mistake so far with Soapadoo?
• I read your blog post about success and just wondering what do you think a person needs to do to be successful?
• What do you think are the top 2 things a startup needs to be successful?

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