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Interview with traineo CEO Alasdair McLean-Foreman
I have written about traineo a few times on CenterNetworks, most recently I named it my favorite of all of the current fitness applications. It is a rock solid application using lots of Web 2.0 features and a great design that works for both men and women. They just launched traineo Groups which has already become quite popular. So I put on my Richard Simmons tape, my headband to catch the sweat, a pair of trainers and gave traineo CEO Alasdair McLean-Foreman a call to discuss the site and future plans and more importantly what he believes is important to be successful when starting your business.
Highlights of our discussion include:
- Alasdair, can we start with a brief bio?
- What’s traineo all about and where did you come up with the idea?
- What makes traineo different than the other weight loss applications available?
- Can you share some information about your users?
- Who are your main competitors?
- How are you marketing traineo?
- How are you monetizing traineo?
- What are the top 1-2 things you have learned since starting traineo?
- What do you think is the biggest mistake you have made since you started traineo?
- What do you think a startup needs to do to be successful?
- What’s coming up next for traineo?
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Click the start button below to begin the audio interview (26 minutes) (or download the mp3):
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Its a pity Alasdair didn’t let the interviewer ask any questions without continually interrupting. I was most interested in who they saw as their competition.
Traineo is an obvious rip off of sparkpeople.com and my prediction is that they will never make a cent just like spark. Obviously their goal is to build traffic and sell to a media group who can then properly monetize this traffic without middlemen but i believe they have also missed the boat on this and spark will sellout before them. I wish u luck in your stressed out journey and the envitable relaunch of reputable health professional run sites onto 2.0 platforms.
I apologize - he did NOT interrupt me at all. For some reason the recorder overlapped part of his speech on top of mine. I have learned that the tool I use can record in 2 channels and my future recordings will be completed this way.
Also, traineo is nothing like sparkpeople. Not in the design nor the feeling you get from using it. I think both sites have merit and I like both. Sparkpeople is very good at the sending of emails. I like their daily emails.