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PriceGrabber: 54% of Online Consumers Don't Plan to Purchase an iPhone
PriceGrabber is out with a new study this morning that ends with the following: 54% of online consumers don't plan to purchase an Apple iPhone. They conducted the panel with just over 3,000 online consumers. The full report is available for download here.
From the report:
The iPhone is undoubtedly the most talked-about mobile device in the market and has raised customers' expectations of other vendors. While only 4 percent of survey respondents currently own an iPhone, 42 percent are considering purchasing one. Of the remaining 54 percent who do not intend to purchase the iPhone, 41 percent say that the mobile device costs too much and another 22 percent prefer a network carrier other than AT&T. Prior to Apple's announcement that the new iPhone 3G will cost $199, Apple and Nokia, on average, had the highest-priced cell phones/devices, while BlackBerry(R), Motorola and Samsung provided prices on the low end. With Apple's recent announcement of the lower-priced iPhone 3G, Apple may see online consumers changing their minds about purchasing an iPhone.
It's important to note that PriceGrabber users are not the target market for Apple. Deal hunters won't be iPhone buyers.
The fact that %42 are considering purchasing iPhone is striking. Being one of them I have to admit that it’s not a good deal financially, however the new iPhone’s cool factor may be the tipping point worth paying a bit more. This is not trivial, as I’m not a Mac guy and certainly don’t belong to the Apple cult, the new iPhone is simply that cool I find it hard to resist.
I think anyone "considering" a phone will consider any model. It's not until they see total cost will they actually make the purchase decision.
And it's a good plan, because any new product takes some time to mature, early adopters usually end up paying high prices for somewhat flawed product. These kind of products usually mature after a few releases. It makes perfect sense to wait if you can and that most likely will assure a more refined iPhone with less price.
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