DEMO: Iterasi Lets You Save The Internet One Page at a Time

Iterasi is one of the presenting companies at DEMO this year. The name Iterasi comes from the Portugese from iteration. The idea of the service is simple: save pages in their exact state for later use. The example is easy: you do a search on a site with an embedded Google map. You want to save the state of the Google map but currently if you favorite the page, you lose the actual map locations in the results. Iterasi saves the exact state of the page making it easy to come back to. It’s not saving the live page, rather the current page at the time of the save.

The saved page is called a "notarization" and monetization comes from very specific ad targeting since the page is saved. I immediately thought of delicious as I was going through the demo. But it’s pretty different as delicious is about saving links to share and come back to later on while Iterasi saves a point in time. There is an open on a notarized page to visit the live site.

One of the cool features of Iterasi is the ability to schedule page saves – so you could look at your favorite sites, and save them every day our hour. I could see this being the cornerstone of their offering as it would be great for competitive research. The execs showed me their use case of people saving receipts as they make online purchases or travel; I don’t see this as the true use for this tool.

My suggestion to Iterasi on the demo call was to look at creating public "notarizations" — this could become the viral aspect to Iterasi and draw in new users. Currently pages are saved behind your login and can’t be shared nor made public. I believe this is a mistake as it doesn’t give a prospective user a chance to see what’s inside nor does it give Iterasi a chance to leverage social media to get ahead.

The Iterasi team is made up of eight employees and eight contractors, and so far they have raised $1 million from angel investors.

Here is a demo video that the Iterasi team has created: