Iterasi Launches Positive Press for Archiving and Tracking Web Content

In my past life I was responsible for creating archives of content after our consumer products went live. This was pre-Web 2.0 and was typically a painful process trying to make sure that I grabbed every product mention.

Today there are a variety of services that make it easier to archive content around a term or product. A new offering from Portland-based Iterasi launching today is hoping to do the job even better. The service is named Positive Press and is setup to capture, archive and report on any content across the Web. The core of the product is Iterasi’s archiving service which saves actual web pages from the time of the save including all contents. I spoke with CEO Pete Grillo who showed me that you can even archive full RSS feeds and the archive is of the webpages that the stories are from not just the plain RSS content.

Positive Press can also archive Twitter messages in the full Twitter style and the messages are retained for all time. It’s very simple to use – just enter a search term and any time that term is used on twitter, Positive Press will archive it. Apparently Twitter only saves 30-days of messages.

The service is perfect for brands and agencies that need to monitor remarks across the web. The service also offers a reports feature which can send on-demand and scheduled reports via email that include the content generated by the archive feature over a specific time period.

As a side note, no matter what tool you use for monitoring, if you have a product or service you must monitor all press so you can respond if needed. If you are working with an agency they better be providing you with reports – if not, find a new agency.

The Positive Press service starts at $99/month. Iterasi’s free service will remain and will be rebranded as Iterasi Personal. Check out additional views on Positive Press from Josh Lowensohn of CNET and Charles Hamilton of WWD.

Here’s an overview of how the service works: