Comments on: IZEA’s Ted Murphy Suggests He Performs Better Than The A-List Blogs http://www.centernetworks.com/izea-ted-murphy Web 2 and Social Media News and Reviews Sat, 21 Nov 2009 01:50:56 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: sean percival http://www.centernetworks.com/izea-ted-murphy/comment-page-#comment-19088 sean percival Wed, 30 Nov -0001 00:00:00 +0000 #comment-19088 Oh that ted! Oh that ted!

]]> By: Cyndy Aleo-Carreira http://www.centernetworks.com/izea-ted-murphy/comment-page-#comment-19089 Cyndy Aleo-Carreira Wed, 30 Nov -0001 00:00:00 +0000 #comment-19089 I bet if it's a post/ad about Seagate, Robert Scoble would be willing to run that paid post. It's not about the concept; it's just about who's paying the bill. ;) I bet if it’s a post/ad about Seagate, Robert Scoble would be willing to run that paid post. It’s not about the concept; it’s just about who’s paying the bill. ;)

]]> By: centernetworks http://www.centernetworks.com/izea-ted-murphy/comment-page-#comment-19090 centernetworks Wed, 30 Nov -0001 00:00:00 +0000 #comment-19090 nice to see you around here sean! nice to see you around here sean!

]]> By: centernetworks http://www.centernetworks.com/izea-ted-murphy/comment-page-#comment-19091 centernetworks Wed, 30 Nov -0001 00:00:00 +0000 #comment-19091 perhaps! perhaps!

]]> By: Dan... http://www.centernetworks.com/izea-ted-murphy/comment-page-#comment-19092 Dan... Wed, 30 Nov -0001 00:00:00 +0000 #comment-19092 Allen: Although I see what you were suggesting with the TechCrunch/Tire comparison, I think it may confuse more than it sheds light on the case study. I'd guess a web analytics site (the site advertised) is dead-on for a RWW audience with the following affinities: Science & Technology Affinity Techcrunch 55.3x Popular Science 21.2x physorg.com 20.0x EurekAlert! 18.2x Technology Affinity ars technica 27.2x lifehacker.com 19.1x ComputerWorld 17.0x Slashdot 14.9x In fact, RWW has written at least 6 posts tagged "analytics" since January and Compete is an advertiser. As for "how many converted" I guess the question is what constitutes a "conversion" for a given campaign. If the primary goal of this campaign was to expose as many blog readers/writers as possible to IZEARanks website and introduce RealRank as the industry's first "open algorithm" ranking, then a click is the conversion. If it was more, then that should have been tracked. All that said, nice post moving the conversation forward and it will be interesting to see if any elite bloggers are up for Ted's next challenge. BTW: <a href="http://www.socialspark.com/">Advertorials</a> are already a subset of what is possible with IZEA's latest platform: SocialSpark. Allen: Although I see what you were suggesting with the TechCrunch/Tire comparison, I think it may confuse more than it sheds light on the case study. I’d guess a web analytics site (the site advertised) is dead-on for a RWW audience with the following affinities:
Science & Technology Affinity
Techcrunch 55.3x
Popular Science 21.2x
physorg.com 20.0x
EurekAlert! 18.2x
Technology Affinity
ars technica 27.2x
lifehacker.com 19.1x
ComputerWorld 17.0x
Slashdot 14.9x
In fact, RWW has written at least 6 posts tagged “analytics” since January and Compete is an advertiser.

As for “how many converted” I guess the question is what constitutes a “conversion” for a given campaign. If the primary goal of this campaign was to expose as many blog readers/writers as possible to IZEARanks website and introduce RealRank as the industry’s first “open algorithm” ranking, then a click is the conversion. If it was more, then that should have been tracked.

All that said, nice post moving the conversation forward and it will be interesting to see if any elite bloggers are up for Ted’s next challenge.

BTW: Advertorials are already a subset of what is possible with IZEA’s latest platform: SocialSpark.

]]> By: Richard MacManus http://www.centernetworks.com/izea-ted-murphy/comment-page-#comment-19130 Richard MacManus Wed, 30 Nov -0001 00:00:00 +0000 #comment-19130 FWIW I totally regret running that ad now, I had no knowledge that this would be used as a 'case study' for branded ads vs sponsored posts - which is apples and oranges! It was also below the belt to run the stats I gave them, in confidence as an advertiser, as a public post. Also fwiw, that Izea ad had one of the poorest CTR of the month. Perhaps it wasn't so relevant to our readers after all... FWIW I totally regret running that ad now, I had no knowledge that this would be used as a ‘case study’ for branded ads vs sponsored posts – which is apples and oranges! It was also below the belt to run the stats I gave them, in confidence as an advertiser, as a public post.

Also fwiw, that Izea ad had one of the poorest CTR of the month. Perhaps it wasn’t so relevant to our readers after all…

]]> By: Ted Murphy http://www.centernetworks.com/izea-ted-murphy/comment-page-#comment-19148 Ted Murphy Wed, 30 Nov -0001 00:00:00 +0000 #comment-19148 Richard, To clarify all of the stats provided in my post were from within our own system, not any provided data you shared with us (which I never even saw). The screen shots and numbers used are from Google Analytics, not an ad serving program. Nothing published was provided by you. Richard,
To clarify all of the stats provided in my post were from within our own system, not any provided data you shared with us (which I never even saw). The screen shots and numbers used are from Google Analytics, not an ad serving program. Nothing published was provided by you.

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