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Holy CueCat Batman! Japanese Mobile Users Scan Barcodes 40% Of The Time
Earlier this week, we posted notes from Google’s advertising discussion at the Advertising Club of NY. Part of the discussion which took off across the tech blogs was around bar codes (like the one on the left) being used in newspapers to drive consumers to a Web site or activity when scanned by a mobile phone.
I found a post today from Internet.com’s Japan site (translated) which has some interesting details about how Japanese consumers use mobile phones and interact with advertising. Here are the survey results with regards to how Japanese consumers find out more information about an advert that interests them:
Q1: When out and about, if an advertisement catches your eye, how do you use your mobile phone to find out more information? (Sample size=300, multiple answer)
Votes Percentage From a scanned QR Code or bar code 125 41.7% Send a blank email and access the URL in the reply 104 34.7% Type in the URL directly 100 33.3% Use keyword search (to SQ) 92 30.7% Use OCR (text reading) feature 21 7.0% Other 0 0.0% Never really looked up more information 75 25% Don’t use internet on my mobile phone 47 15.7%
I though the cuecat had huge potential had it been executed correctly (and ethically) and now we might just see this happen with these new, interactive barcodes. Google certainly believes there is a market for these codes. Here is the video of Google Account Executive for Print Ads Tiffany Shen Miller discussing the bar codes:
Allen,
It seems the video is missing… ” Here is the video of Google Account Executive for Print Ads Tiffany Shen Miller discussing the bar codes: ”
I agree that the whole world of QR codes is a fascinating space right now.
Dan
weird – i see it and i checked 2 pcs on different connections – it’s at the bottom of the story
I find your article interesting. I noticed someone else tied Google to the Cue Cat the other day. You may already know this. If not, Neomedia bought the Digital Convergence IP fostered from the old Cue Cat idea. Neomedia Technologies has developed a mobile reading platform for consumers/web users. Paperclick, Qode, and now the NeoReader. This platform allows users to click on physical world objects and get instant information in one click.
The physical world objects could be, logos, trademarks, keywords(Google’s main source of income), 1D barcodes(EAN UPC, etc,), 2D (QR DM, Aztec,), slogans, RFID, billboards, etc.
Location based. It is all there. So, who should Google go after next?
I would think that they want it (revenue) all for themselves.
Why pay a licensing fee?
It would help eliminate click fraud in the mean time.
The Neoreader can be found at:
http://www.neoreader.com
It will read EAN, UPC, QR, data matrix, Aztec codes. Proprietary codes cannot be read with their reader.
Brands can have anything interactive.
Who will help develop the next interactive mobile mouse for consumers?
I sure would love to walk down the street and say the “keyword” in the mobile browser and go right to a web site, get information, or a schedule, in one click!