Director of Customer Acquisition

Clickable ( http://www.clickable.com ) is the first Web service to make creating and managing online advertising simple and effective for small and midsize businesses. We’re an innovative and venture-financed Search Engine Marketing (SEM) technology start-up, based in New York City. And we’re changing the game by bringing easy-to-use yet powerful SEM capabilities to customers suffering from complexity and inefficiencies.

We’re seeking an experienced search-marketing guru to join our passionate and entrepreneurial team as Director of Customer Acquisition. The Director of Customer Acquisition will rapidly build our customer base, inform ongoing SEM product development as a Clickable internal power user, and cultivate best SEM practices throughout the Clickable organization. The role requires advanced SEM experience, strong knowledge of interactive and Web marketing, commitment to ROI, training and advocacy, and the ability to identify product needs and requirements.

The position is based in New York City.

Responsibilities
• Define and execute a high-impact customer acquisition program, targeting small and midsize businesses in key segments.
• Develop, execute and monitor effective online marketing campaigns, using search engines as the primary vehicle for obtaining targeted leads and acquisitions.
• Contribute to Clickable’s overall marketing strategy and execution, including email marketing, Web site strategy, and conversion of leads to customer engagement.
• Master Clickable’s own SEM service to generate meaningful, actionable product feedback that informs product features, performance, experience and customer satisfaction.
• Uphold knowledgebase of search landscape and contribute SEM best practices throughout entire Clickable organization.

Qualifications
• 5-8 years online marketing experience, especially heavy SEM experience, including campaign development, optimization and performance analyses.
• Exceptional quantitative and analytical skills, including basic financial analysis and fluency Web site programming languages.
• Strong software skills including in-depth knowledge of Microsoft Office applications (Word, Excel, PowerPoint, Outlook, and Access), and aptitude to quickly learn new tools.
• Exceptional problem-resolution skills, including the ability to think creatively and prioritize multiple assignments in a dynamic, entrepreneurial environment.
• Excellent interpersonal skills, including extremely strong written and verbal communication skills.
• High energy and ability to work well in a team, to shine as an individual and to maintain a sense of humor.
• Experience working with business-to-business (B2B) and small to medium business (SMB) customers a major plus.
• Bachelor's Degree.

Contact
• jobs@clickable.com

About Clickable, Inc.
Clickable is an online advertising Web service that makes creating and managing search-engine marketing campaigns simple and effective. Clickable provides an intuitive experience to view search marketing performance across a broad range of networks, including Google AdWords, Yahoo Search Marketing, Microsoft adCenter and others.