Director of SEO Products

Company Info

Company Name: 

LinkExperts Inc.

City: 

New York

State: 

New York

COMPANY OVERVIEW

LinkExperts is a leader in natural search solutions, enabling high-end companies to gain a competitive advantage through web-based advertising efforts. What sets LinkExperts apart from its competition is its scalable technology platform, along with its commitment to relevancy, quality and thought leadership. With deep experience in the online world, great technological insight and a commitment to ethical innovation premised on a belief that the highest quality Internet experience is a benefit to everyone.

POSITION OVERVIEW

The Director of SEO Products, will own the business case for new products. He/She will build the financial model and business plan that will achieve the necessary ROI, and will develop the go-to-market strategy along with the product positioning and messaging. The ideal candidate will be an experienced product manager with deep knowledge of the search industry with product, User Experience (UX) and Information Architecture (IA) experience to lead a NEW SEM/SEO product initiative. He/She will have demonstrated the ability to manage the entire product lifecycle from initial market and customer needs analysis through user experience definition, information architecture, visual design and development to product launch. A key success factor is the ability to leverage a deep knowledge of the SEO and online advertising landscape and translate customer needs into compelling product features and a roadmap with defined priorities. The position is based in New York City and will report to the CEO.

SPECIFIC RESPONSIBILITIES

The Director of SEO Products will:

* Develop and own the business case for developing and launching new products and features
* Leverage market feedback to driving pricing decisions
* Perform market research on current competitive landscape, market size, and trends to present product/business opportunities to the Board of Directors
* Collaborate closely with LinkExperts' customer base to understand key product requirements and SEO market drivers
* Define innovative product and UI features that deliver competitive advantage and an exceptional product user experience
* Hire and manage an Information Architecture (IA) and front-end product design team and act as a key contributor to this team's deliverables
* Oversee and contribute to the development of detailed sitemaps, wireframes, product information architecture and interface requirements, navigation flows and visual design concepts
* Lead product strategy, roadmap and requirements definition, and marketing initiatives for the SEO Product Group

REQUIRED EXPERIENCE

The ideal candidate will have:

* Deep Search Engine Optimization (SEO) experience combined with broad online advertising and marketing background
* Significant experience in web product management, information architecture, user experience, UI development and management of complex, dynamic websites and online products / applications
* Expertise defining and documenting web product information architecture and user experience requirements and managing the front-end IA and creative development process
* Excellent analytic, strategic, conceptual, communication (oral and written), persuasion and presentation skills
* Proven ability to manage multiple projects simultaneously and deal with ambiguity in a fast-paced, entrepreneurial, non-linear environment
* Bachelor's degree: Visual or Information Design, Product Management/Design, Human-Computer Interaction or related training preferred

PERSONAL CHARACTERISTICS

* Highly energetic, self starter
* Track record of winning
* Demonstrated comfort with ambiguity
* Team player
* Possesses a "whatever it takes" attitude

PLEASE SEE http://www.linkexperts.com/AboutUs/Careers/Dir-SEO
or email Mike Katz at newjobs@linkexperts.com for more information.