Global Interactive Marketing Manager

The primary role of the Global Interactive Marketing Manager is to recommend, lead and deliver a digital marketing program that contributes to the achievement of the strategic brand marketing objectives and is an integral part of the total Integrated Marketing Communications (IMC) plan.

Function Specific Activities/Responsibilities:

Strategic Planning:

- Develops a thorough understanding of Global Brand Marketing’s (Brand) annual brand plans for each program
- Recommends an appropriate digital strategy and communications program to support and deliver against the brand and markets’ business objectives
- Ensures that the recommended digital program is aligned with and part of the total Integrated Marketing Communication plan for that global brand
- In close collaboration with Global Brand Marketing and Creative Excellence (CE) develops an integrated marketing communications brief
- Leads and contributes to the selection process of digital agencies together with Brand and CE
- In collaboration with Brand and metrics/measurement partners, defines measurement systems and reporting schedules
- Identifies and agrees on the Key Performance Indicators (KPI’s) with Brand

Relationship Management:

- Leads a multidisciplinary program team that usually consists of but not limited to: (i) Global Brand Marketing, (ii) Creative Excellence, (iii) Global IT (iv) Interactive Agencies, (v) Coca-Cola markets (vi) other third-party vendors, e.g. SDL for translation (vii) CMS Team (viii) Corporate Legal Counsel (ix) Public Relations
- Builds strong trust and productive working relationships with local markets necessary to ensure the successful delivery of each digital program
- Engages global digital service and technology partners (e.g. Google, Yahoo!) to identify opportunities for additional strategic value within global digital programs

Program Delivery:

- Leads digital agency teams to concept and deliver consumer-facing digital experiences
- Ensures all digital programs achieve an optimal balance between creative design versus consumer usability
- Project manages the design, build and test and launch of the entire digital program
- Estimates, manages and is directly accountable for each digital program budget
- Identifies, manages and escalates any issues and/or risks from across the digital team and take the leadership role to resolve them
- Leads the development of a call to action/media plan and activation materials in partnership with the digital agency
- Generates routine report status as required by GIM leadership

Field Communications:

- Gathers requirements and report status of ongoing digital marketing program to local markets
- Builds a field communication plan and prepare presentation materials for routine market communication, e.g., Webex’s
- Plans and produces presentation materials and conduct in market road shows / workshops a minimum of 3-4 months prior to launch
- Works collaboratively with Brand, regional leadership and local markets to ensure the maximum possible adoption of each digital program

Program Performance Analysis:
- Accesses our Web Analytics vendor interface or other reporting tools to generate routine metrics reports and glean insights for post-program analysis
- Conducts “post-mortem” reviews with global Brand, CE and agency teams to identify areas for improvement
- Identifies any local / regional innovative and leading edge assets, programs or applications early enough so that they can be architected to be reusable across our system

Education:
The minimum of a Bachelors degree with 10 -12 years of business experience (5-7 years in digital marketing) or a Masters degree in IT and/or MBA with 7-10 years of practical experience (3-5 years in the digital arena).

Related Work Experience:
At a minimum 5 to 7 years experience in:
Brand Marketing Management or Communications
Digital Marketing and Digital Advertising client side or agency side
Web Technology or Information Technology
Previously served in an Account Director or Planning role preferred in a digital agency
Previously led and executed projects minimum $1MM+ in size
Working in a cross cultural environment and across a variety of markets and languages

Technical Knowledge:
A high-level understanding of Java, .NET, Flash, Ajax, etc.
Experience with Content Management Systems considered a plus

General Competencies:
Flawless written, spoken and presentation communication skills
Ability to think “out of the box” and highly adaptive to change
Establish relationships and work effectively with internal individuals/parties in order to meet one's own commitments effectively and efficiently
Detail oriented with exceptional organizational skills

Function Specific Knowledge and Skills:
Minimum of 5 years of experience on global consumer facing internet sites
Strategic thinker and analyst with a marketing/advertising mindset
Ability to “translate” technical speak into “brand” speak and visa versa
Experience managing interactive agency delivery teams – all phases of an interactive initiative: concept creation, development, delivery, maintenance
Well-versed in the trends and innovations within the digital realm and able to bring relevant insights and best practices to the team

Contact Information

Company: The Coca-Cola Company
Contact: Rhonda Anderson
Email: rhonanderson@na.ko.com