Marketing Manager - Social Web Applications

Company Info

Company Name: 

Signal Patterns

City: 

Pleasantville

State: 

New York

Postal Code: 

10570

Signal Patterns is developing social web applications that characterize and connect users to each other based on their interests, personality and preferences. With these applications, users can discover more about themselves as well as make connections to like-minded individuals, while content sites and social networks can increase their own user engagement. Signal Patterns' patent-pending technology results from a unique combination of in-house behavioral science research and data mining expertise. Founded in 2006, Signal Patterns is self-financed and based in Pleasantville, NY.

The Marketing Manger is a key position to help the company achieve its goals of building a deep, engaged user base across numerous products and channels.

Job Description

Join our VP Marketing in building the Signal Patterns marketing team. We're responsible for promoting the company, acquiring new Signal Patterns users, and encouraging them to use and share the company's sites and channels with their friends.

Location: Pleasantville, NY (Westchester, steps from Metro-North)
Reports to: VP, Marketing

Responsibilities

• Generate user base via compelling customer acquisition programs including:
  • Online marketing
    • Improve search engine optimization
    • Manage/optimize Google AdWords and other paid search campaigns
    • Manage/optimize online display campaigns
    • Investigate, develop and execute user acquisition campaigns across additional relevant marketing channels
  • Market outreach
    • Identify bloggers, relevant sites to promote company channels
    • Maintain activity on company blog
  • Social marketing / WOM
    • Identify social network groups to promote company channels
    • Engage users across multiple channels to promote engagement
    • Create and implement viral marketing campaigns

• Monitor and analyze web analytics and make recommendations to improve site metrics
• Manage marketing budgets, analyze marketing channel ROI
• Manage vendor relations
• Manage customer support
  • Monitor/track user feedback and resolve user issues
  • Serve as external-facing company representative ("community liaison") to users
• Public relations
  • Assist PR firm as necessary to increase company/channel awareness
• Support business development partnerships as required
• Assist in providing consumer-centric view to product development efforts

Ideal Candidate's Skills

• 3 - 5 years experience, ideally related to building traffic on a consumer-facing website
• Proven success in developing, managing and executing marketing programs to drive user acquisition and engagement
• Deep understanding of (and lives) social networking and social networks, and web 2.0 technologies
• Experience successfully creating, managing and measuring paid search, display, email and viral user acquisition campaigns.
• Experience with online display advertising, banner advertising, affiliate marketing, web analytics and conversion metrics (CPM, CTR, CPC, CPL, CPA) a plus.
• Excellent writing skills, especially writing for online communications
• Ability to work independently in a fast paced environment, juggle multiple projects with varying deadlines and rapidly take-on new responsibilities
• Proficiency with Microsoft Office (Excel, Word, PowerPoint, etc.)
• Bachelor's degree required, Masters degree a plus

Contact: hr-mktgmgr@signalpatterns.com