Marketing Manager

Company Info

Company Name: 

Howcast Media

City: 

New York

State: 

New York

Postal Code: 

10036

We’re in search of a bright, articulate marketing professional looking to grow their skill set, push the envelope on creative marketing, and gain experience by joining a small, fast-paced startup in New York City.

About Howcast Media

Founded by veterans of Google and YouTube, Howcast shows consumers engaging, useful how-to videos and guides wherever and whenever they need to learn how to do everything from the practical (“How To Look Great in Photographs”) to the unusual (“How to Get Paid for Donating Plasma”), from the entertaining (“How Not to Get Mugged”) to the enlightening (“How To Register To Donate Bone Marrow”) and more...

Howcast brings together the personality of user-generated content with the quality of a professional video studio by pushing the envelope on what a how-to video can be with cutting-edge directors at Howcast Studios and by offering emerging filmmakers the opportunity to gain experience and exposure with the Howcast Directors Program. We showcase some of the best how-to content on the web from both emerging video contributors and trusted brands and media outlets.

Consumers can watch and share engaging, useful how-to videos at http://howcast.com as well as across the web, at home, and on the go via Howcast's growing collection of distribution partners. With high-quality video content and vibrant user communities organized around specific topic categories, Howcast provides a wealth of opportunities for distribution and advertising partners.

Launched in February 2008, Howcast has already garnered great reviews from The Wall Street Journal and other prominent outlets including TIME Magazine, who recently recognized Howcast as one of the 50 Best Websites of 2008. Check out http://blog.howcast.com for the latest on Howcast.

The Howcast Team

With offices in New York City and San Francisco, we are building a team of media and technology professionals to maintain and expand our digital presence. We offer competitive compensation and an environment which prizes creativity and collaboration, recognizes personal achievements, and believes in the potential of our team members.

Responsibilities

Reporting to the Director of Product & Trade Marketing and working closely other members of the Howcast team, you will help shape and ultimately execute our marketing plan to introduce Howcast to target consumers as well as individual video contributors and content partners, web site publishers and developers, and other business partners.

Specifically, you will:

1. Brainstorm and Shape
* Novel ways to introduce Howcast to consumers using both emerging digital marketing approaches leveraging social, viral/word-of-mouth, and mobile marketing techniques as well as more 'real-world', so-called 'guerrilla' marketing techniques -- anything to ensure our marketing campaigns are as creative and engaging as our videos
2. Coordinate, Manage, and Deploy
* Integrated, cross-channel marketing campaigns aimed at introducing consumers to what Howcast has to offer from engaging, useful how-to videos to new ways to watch and share how-to knowledge online in collaboration with Howcast's editorial, programming, product development, and business development teams
* Day-to-day campaign calendar coordinating all outward-bound marketing campaigns
3. Write, Proof, and Deploy
* Email newsletters, notifications, and other communications to our community of members, contributors, emerging filmmakers, and business partners
* Copy for promotional campaigns on Howcast.com, partner sites, across the web, and beyond
* Corporate marketing collateral including brochures and customized proposals for business partners
4. Help Research and Investigate
* Consumer trends in the online and instructional spaces
* Emerging business opportunities and potential partners in advertising, distribution, and video production

Requirements

* Passion for online experiences (particularly video and social experience) and/or cutting-edge yet straightforward marketing methods (think Cluetrain.org)
* Ability to thrive in a fast-paced, entrepreneurial environment requiring you to work with agility across teams and time zones (our other office is in San Francisco)
* 2-3 years of online marketing experience; online product marketing experience a plus
* Demonstrated ability to develop and successfully execute creative, strategic consumer campaigns

Qualifications

* College Bachelor's Degree (English, Writing, PR/Marketing, Communications degree a plus)

Skills

* Truly stellar organization, written, and oral communication skills
* Strong networking and relationship building skills
* Keen attention to detail
* Proficiency with office and web software
o Office Software: Microsoft Office (required), Google Apps (preferred)
o CRM: Salesforce (preferred)

To Apply

Send all of the following to jobs+mktg@howcast.com:

* Resume (including GPA)
* Cover Email
o Introduce yourself and why you think you're right for this job
o Tell us which single most important marketing effort Howcast should be investing in right now
o Visit http://howcast.com/videos and tell us which of our videos you prefer the most
* Two Writing Samples of any of the following:
o Blog posts, articles, or reviews
o Press releases or other outreach communications
o Promotional materials (e.g. email blasts, blog posts, brochures, fliers, advertisements, pamphlets)