New Media Coordinator

Company Info

Company Name: 

Roadrunner Records

City: 

New York

State: 

New York

Postal Code: 

10010

The New Media Coordinator will be responsible for marketing relationships, lead generation, analysis, and reporting of opportunities in the digital/mobile sphere as well as development and administration of day-to-day new media initiatives for Roadrunner Records. This position requires intense curiosity about new media opportunities and a love of rolling up your sleeves and tinkering with the latest tech under the hood.

Digital
· Marketing:
o responsibilities for some content relationships including creation, placement, and/or delivery as well as liaising with product managers
o research & reporting on new digital (and mobile) leads
o maintenance of partner “leader board” to quantify and analyse prospective and current partners
· Monetization:
o explore and deliver on portfolio of digital partners offering monetary opportunities
o monetary opportunities surrounding our internal web properties
· Reporting:
o Understanding of metrics & digital reports to make dept more accountable
o Data analysis and number crunching (i.e. making sense of report inundation)
Mobile
· some experience in mobile eg. promotional & sales contacts in the sphere
· discover & outline mobile opportunities
· create and maintain mobile leader board
· some understanding of mobile technology eg. apps, texting, mobile websites
· relationship maintenance with Warner/tech 3rd parties/telcos
· relationship with internal RR sales dept

Tools
· maintenance of internal blog and/or collaborative wikis to ensure open communications
· new media outreach program participation
· development of new productivity tools and/or help implementing ones that are introduced (eg. CRM)

Requirements
· 1-2 years of experience in new media marketing
· 1-2 years of experience using online content management systems
· Strong knowledge of HTML and PhotoShop
· Proficiency in Flash a major plus
· Strong understanding and experience with web metrics and analytics tools.
· Expertise & knowledge in keyword advertising and affiliate programs.
· College degree or related educational or professional background preferred.
· Strong copywriting skills.
· Capability of getting the job done in a very busy environment with minimal supervision.
· You don’t need to love metal, but no indie rock snobs need apply. We want you with an open mind.

How to Apply: Send resume and cover letter to: rosen@roadrunnerrecords.com