Online Marketing Manager

Universal Music Group, IDJ division, is currently seeking an Online Marketing Manager for the New York, NY location.

Overall objective: Market and successfully develop the company’s artists in the digital space, online and mobile.

Specific Responsibilities:

• Develop, present and implement consumer marketing strategies and tactics to market our world class artists in the online and mobile world. This might include Online, SEM, Social Network Marketing and Virtual World and Avatar marketing.

• Serve as a key contributor to innovative digital marketing strategies

• Manage the full range of communications with our web site users including e-mail (newsletters, alerts, and other notifications)

• Initiate and oversee barter and content syndication opportunities

• Manage our community for registration and usage growth and community quality

• Manage internal and external cross promotion strategy

• Identify strategic opportunities that drive revenue and expand our reach in digital media

• Analyze and develop business models that project economic returns and assess risk for existing lines of business and new ventures

Requirements:

• 2+ years of consumer marketing experience

• 2+ years of progressive marketing experience at an entertainment based organization in the area of branded entertainment and digital media

• Proven success as an innovative thinker

• Intimate working knowledge of web tools, technologies, and best practices including database-driven design, usability, campaign management & optimization

• Self-directed, goal-oriented, results-driven personality with a commitment to the consumer experience

• Team player – ability to collaborate and interact effectively with multiple disciplines (product management, marketing, design & engineering at all levels)

• Strong ability to work in a creative, fast paced environment and to manage multiple projects simultaneously

• Exceptional oral and written skills; must have a direct, honest communication style

• Must demonstrate the highest level of integrity

• Strong business and personal ethics

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