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Program Manager, Social Media
We are looking for a smart, Web 2.0-savvy person to join our agency’s digital marketing efforts and help drive online outreach across various social networking, media-sharing and community-driven web portals. The ideal candidate will have knowledge and interest in the areas of gaming and music. Working as an important part of a digital marketing team, you will drive online outreach by managing the distribution and sharing of campaign content with relevant online communities, building relationships, monitoring activity and reporting real-time results. In addition, you will be required to provide insights and observations in order to manage outreach efforts as well as to provide recommendations for additional ideas and tactics.
RESPONSIBILITIES:
- Manage the distribution of on-strategy content and messaging into relevant communities and portals.
- Lead team to develop and manage relationships by reaching out to relevant online community leaders.
- Personally develop and maintain multiple conversations and relationships throughout a campaign.
- Research and identify additional relevant communities and portals that can be leveraged in the campaign.
- Track relevant conversation as they happen and drive continued dialogue through participation.
- Monitor and report on success metrics.
- Qualitative and quantitative reporting of content engagement.
SKILLS REQUIRED:
- Knowledge of both gaming and music.
- Ability to run campaign including small team management and to be a team player
- Excellent understanding and experience in online community participation, social networking, taste sites, blogging and other social media and web 2.0 tools.
- Excellent communication and relationship-building skills.
- Ability to generate collect information, analyze and generate reports.
- Strong analytical and digital research skills with the ability to interpret results and make constructive recommendations.
Please respond with a resume and cover letter. This is a two month freelance position to start and may lead to permanent. We are most interested in your experience using various Web 2.0 tools, specifically those related to gaming, music and community-driven technology. Are you a blogger, are you involved with forums, do you have a del.icio.us account? Tell us what tools you use, for how long etc. If your experience using these platforms is reflected less in your resume, feel free to be more descriptive in your cover letter. References and/or links to specific online work/experience is a plus (i.e. your blog).
Submit your information to:












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