Joost offers up their first commercial - my take

Joost has launched their first commercial (inside). My friend Matt Harwood believes Joost will remove the beta label next week. I have been playing with Joost (and Venice Project) since the beginning and overall I like the app. It is fluid, video quality is good and there are some social community elements which are promising.

I would not put Joost in the same category as YouTube because I still see YT as user-generated clips and Joost as a potential TV replacement. Here are my comments on their commercial:

• I think they need to be careful of continuing to call it TV. The word TV still means same-old, same-old and Joost is not that.
• To say "what you want to watch, when you want to watch it" is a bit misleading. I want to watch Big Brother UK right now. I can't on Joost. It's really, "what you want to watch that we offer, when you want to watch it"
• The name may be an issue worldwide. I thought it was pronounced "Yew-st" but it appears it is pronounced "Jew-st"
• The key will be to sign major names/lablels/shows. Imagine being able to watch the new episode of Lost an hour early on Joost (the same time worldwide perhaps)
• How will they deal with copyright? I am not 100% sure in this particular area what their terms are.

I am excited to see where Joost goes next. Frankly, I still want to see my video system demands list met by someone! This is really such an exciting time for media, it is great to be a (tiny) part of it. Check out our previous coverage of Joost.