CATEGORIES
- NYC COVERAGE
- WEB STARTUPS
- WEB NEWS
- CONFERENCES
- WEB TECH JOBS
- VENTURE CAPITAL
- MICROSOFT
- INTERVIEWS
- ADVERTISING
- VIDEO
- ALL TOPICS
- ALL COMPANIES
CONTRIBUTORS
- ADRIAN CHAN
- ALICIA NAVARRO
- ALLEN STERN
- CORSIN CAMICHEL
- DRAMA 2.0
- DARREN HERMAN
- HANK WILLIAMS
- MARK DAVIS
- RICK TUROCZY
- SANFORD DICKERT
- SHANNON CLARK
- Comment on YouTube Down by DVS01
- Comment on Twitter COO Costolo: Advertising Coming To Twitter Soon by Satoshi Nakajima
- Comment on Twitter COO Costolo: Advertising Coming To Twitter Soon by OMG Stop the Web! Twitter is gonna run ads ? and Scoble says you?ll love it
- Comment on What?s Up With Yahoo Mail Delivery? by MJ
Joost signs ad deal with some of the world’s largest companies
Startup Meme (via ClickZ) is reporting that Joost has signed a trial three-month advertising deal with some of the largest companies in the world including Procter & Gamble, Coca-Cola, Nike, General Motors and Visa. Joost believes (and I agree) that the 30-second ad spot is not dead and if used correctly online, could provide major benefits to the advertisers.
One of the side benefits of this ad deal I believe is that Joost is now taking a step towards mainstream. These companies have the ability to generate buzz for their ad deals and therefore draw eyes to Joost. I also like that Joost is doing this trial during their beta period.
Check out our previous coverage of Joost including Corsin's review of the product when it was still named "Venice Project."
