Kazowie.com: A User-Generated Social Shopping Site

Allows members to create gift registries, wishlists, buyer’s guides and polls.

San Francisco, June 19th, 2008 - Kazowie.com has created a unique social shopping experience. Users can connect with friends, family, and like-minded people by creating and sharing gift registries, wishlists, buyer’s guides, and polls with products found on the site and anywhere on the internet. Industry trend data estimates that an average of 45% of consumers, ages 18 to 51 often share the products that interest them with their peers. 31% of consumers rely on recommendations from their friends and family for purchasing products. Based on this data, Kazowie gives users a unique platform to have the ability to share their impeccable taste with others while discovering online shops and products they never knew existed.

Kazowie’s unique features allow users to:

• Create a one-stop gift registry for weddings, events, or showers. Instead of choosing registries from a select few department stores, a user can compile products from any shop. The purchaser can navigate to an online store through the registry, or find the store locally. Kazowie can manage quantities and fulfilled items.
• Create lists by grabbing items from other people’s lists or let Kazowie do the work for you by adding products with the Kazowie browser tools or submitting the product’s URL.
• Explore products in multiple ways: recently listed items, most popular, what friends have added to their lists, or search through the entire network.
• Create discussions and recommend products.
• Support local shops without online presence by adding products with the name and address to buy it offline.
• Be an expert by creating a buyer’s guide for products.
• Create groups and invite friends to share products of interest with group members.
• Browse through and rate online shops; see what other products each has to offer.
• Create an opinion poll to get the best recommendations from friends, family and other users on the site.
• Subscribe to an RSS feed to be in touch with friends’ activities.
• Login or create an account with existing accounts from Yahoo, Google, OpenID, AOL/AIM.

Blog: http://blog.kazowie.com

About kazowie.com:

Kazowie.com was conceptualized by David Thomson, a thirty-something who felt constrained by the traditional registry process when getting married. He didn’t like being obligated to only pick from a few department stores—not to mention spending an entire Saturday at the mall. With a baby on the way, he wanted to create a personalized gift registry at a single online address that he could actively share with his friends and family. After surveying similar user-generated shopping websites, David realized there was a niche to be filled. As the principal of a user experience design company, Momentum Design Lab, David turned to his company to create this unique experience. "More and more people’s purchasing decisions are influenced by online product research and by friends and family members. Kazowie can offer simple online tools to keep people connected." What began as an online registry has blossomed into a robust, singular online social shopping experience.

Media Relations:

David Thomson
Direct: (415) 977-0814 ext 8102
Main: (415) 977-0814
Fax: (415) 977-0862
Email: press@kazowie.com

Editor’s note: The views expressed in this post may not necessarily represent the views of CenterNetworks. This press release was paid for and provided in its entirety by Kazowie.