KickApps Launches Customizable Video Monetization for Web Publishers

NY-based KickApps has announced the launch of a new video player product that allows Web publishers to inject advertising into the video stream. The "KickApps Widget & Video Player Studio" takes your videos from anywhere on the Web, packages them with an ad and generates a widget that can be embedded anywhere. The widgets can be used on sites powered by KickApps or any other hosting provider.

KickApps Marketing SVP Michael Chin took me through a variety of examples yesterday and it’s a very impressive system. Basically you create a design for your video player. Next you select the content for the video player, either a search, premade combination or add in any RSS 2.0 feed. Next you select the type of ads you’d like to display including Google AdSense for Video, ScanScout, adap.tv or 24/7 Real Media. There’s also an option to include your own pre-roll or post-roll ads.

For example, I could take the RSS feed generated by Viddler for CN videos, insert it into the KickApps video player and then ads will be displayed as I select. I’ve been asking Viddler for this type of revenue customization for a long time. The video players that you create can be syndicated to other sites allowing you to generate revenue no matter where the player is viewed.

Chin tells me that KickApps will generate revenue by displaying their own Google AdSense for Video ads randomly. For customers that use the ad buyout option, KickApps won’t display any ads. Last month KickApps partnered with Akamai for video hosting.

Note: KickApps is a sponsor of our sister site HTMLCenter.