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KickApps Partners With Advertising.com to Monetize Video Content
by Allen Stern on December 12th, 2007
NY-based KickApps is announcing this morning a new partnership with Advertising.com to monetize video content built on the KickApps social networking platform. Social networks using KickApps can select advertisements as either pre- or post-roll messages. I assume this means videos that use the KickApps video player.
Revenue share percentages were not disclosed. I like this deal because it helps small publishers to earn more and provide better ads than with smaller advertising networks. In fact, most of the smaller ad networks can’t even support video ads.
Since their $11 million funding round in August, KickApps has continued to make press-worthy announcements.
Thanks for the clarification Michael! I thought KA sat in the middle btw publisher and Advertising.com but it’s even better this way!!
Hey Allen –
Hope you’re well.
To clarify, our relationship with Advertising.com enables publishers to easily monetize video on their KickApps powered site using the Lightningcast video ad platform. Our publishers use Lightningcast directly so we don’t share in their revenue (it’s all theirs).
This integration with Lightningcast/Advertising.com makes it extremely easy for publishers to add their video ads to their community site. Due to the highly targeted nature of our clients’ sites, many are able to bring in premium level CPMs, which has been a hurdle for many UGC site. That’s the difference when it comes to niche networks–high quality audience.
Our business model is based on an inventory share on their KickApps hosted community site. Publishers can buyout the inventory on their site for a usage based fee (we do this to link our business interest to your site’s performance–it’s a win-win for us all when you’re successful). Whatever CPM a publisher gets beyond the hosting fee they pay KickApps is all PROFIT!
Take care,
- Michael
KickApps