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KickApps Partners With WorldNow
NY-based white label social networking provider (wlsnp) KickApps is announcing a new partnership today with WorldNow. WorldNow is also a NY company that offers a variety of social media and video tools. WorldNow has 320 customers including: ABC, Cox, Dispatch, Fisher, and Gray. WorldNow works mostly with local community news stations and today’s announcement will bring more social networking tools to the WorldNow customer. Financial terms were not provided.
Todd Randak, EVP Business Development at WorldNow said, "Our customers now have the ability to use KickApps’ innovative applications and WorldNow’s consulting services to create niche online communities and consequently, new revenue opportunities."
The key is to get TV viewers to get off the couch, go to the local channel Web site and interact. This is an important relationship that the local media needs with it’s consumers.
Check out KickApps on nextNYers and my behind the scenes interview at their NY headquarters.
Editor’s note: KickApps is a sponsor on our sister site, HTMLCenter.
Hey Ben — Thanks for your question. This is a strategic partnership with WorldNow where we’re collaborating with them to address the needs of the local TV market. WorldNow provides services and online products for that market and working with us they’ve now added social media! I don’t think this affects shops like yours (unless you address the same market in the way they do). I’ve pasted the press release below. BTW — I enjoy your blog. Michael, KickApps
http://www.kickapps.com/press-releases/kickapps-partners-with-worldnow-to-bring-social-media-to-local-broadcasters.html
So is this more of a preferred consulting vendor relationship, or a M&A situation? We do social network consulting (including KickApps implementations), so I of course wonder how this new relationship will affect smaller shops like us.
Good question – let me see if I can get KA to respond.