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Phew! Kim Kardashian Can Still Earn Money With Her Twitter Stream
I don’t know about you but my first fear when I read that Twitter will no longer allow ads in content streams was what will happen to all the celebrities who earn their bank rolls using a variety of sponsored ad programs. The first person who came to mind was Kim Kardashian. If you don’t know who Kim is, she is the spokesperson for some diet pill company.
The simple explanation is – if you use an application that posts content to your Twitter account, that application can’t post ads to your Twitter account.
But I am glad, for Kim’s sake, that there is an easy way to get around this! All she (and all other paid Twitter members) is to just post the ads directly. Apparently this isn’t an illegal usage of Twitter so long as you (or your paid representative, PR firm, intern, etc.) posts the advertisement and clicks the “Tweet” button with a human hand.
The CEO of SponsoredTweets parent company, Izea, Ted Murphy has posted an update with the details of how his SponsoredTweets service will work going forward. Ted notes that his members will need to post updates themselves instead of using his automated service. They will also be doing more investigation on their members to make sure they are of the highest quality.
In other Twitter news, Alex Wilhelm suggests that Twitter is now a real company because they have a business plan. I suggest that you need customer service to be a real company. With everyone “mad” at Twitter’s changes, I continue to point to all of my posts related to not building solely on another company – leveraging is fine.