Kyte Launches Video Ad Program and Other Enhancements

When I interviewed Kyte CMO Gannon Hall last month, he described Kyte as, "a universal media platform." Today Kyte has announced several updates to their media platform. The most notable update is the launch of advertising within the content stream. Two types of video ads are available on Kyte. The first is an overlay ad that covers 1/3 of the window and the other is an ad display during media uploads. The media upload ad would remain in place as long as it takes to upload the media - providing a strong point for messaging.

Kristen notes that these new ad products will work well with the upcoming launch of an internal ad server which will allow companies the ability to run their own ads.

Other updates include a clickable logo which allows for in-video branding, the ability to switch video channels within the player and server enhancements to make the Kyte player more responsive. 

Here’s an example of Kyte’s video ad product on the left and the ability to show an ad during uploads on the right: