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Did Loic LeMeur Just Commit a Kevin Rose?
When Pownce announced their "all sales final" closing sale, I wondered if the service would have fared better if Internet celebrity co-founder Kevin Rose had pushed the service instead of pushing everyone into their competitor, Twitter. Today I have the same question about LeWeb organizer and Seesmic CEO Loic LeMeur.
I interviewed Loic back in September and since then he’s fired a bunch of the Seesmic staff. I think there have been a lot of questions about how Seesmic will generate real revenue and growth past their loyal users, like Freida, who clearly make up the majority of the videos on Seesmic.
LeWeb is a major tech conference currently going on in Paris, France. The conference costs 1500 Euros for the two-days of discussions and startup presentations. You can check out the instant conversations about LeWeb via Twitter Search (leweb and leweb08).
My beef is that Loic selected Ustream to run live coverage of the conference. There is absolutely no reason that this conference needed to be broadcast live. First, if I paid $2,000 to attend, I’d be pissed that my sister could sit at home and watch it for free. Second and even more importantly, Loic runs a video platform! These two days could have provided an amazing opportunity for Seesmic to gain trial users, awareness, and general system usage.
Loic could have easily recorded each session, uploaded it to Seesmic and generated a masive amount of video discussion inside his platform — instead he "left the money on the table" by allowing the conversation to take place on Twitter. Certainly there would be conversation on Twitter anyway, but Seesmic could have offered a way for people to interact via video about the conference from anywhere in the world. Speakers could have been required to participate in the video conversation via Seesmic stations setup at LeWeb. Had he used Seesmic, the videos would have been available minutes after each session concluded. I understand that there are logistics issues to deal with regarding bandwidth and connections on Seesmic but there was plenty of time to handle these issues.
Loic missed a golden opportunity to introduce thousands of people (both in Paris and watching from home) to his video platform Seesmic. From what I can tell, there’s been nearly no conversation about LeWeb on Seesmic. Bottom line: If you don’t use your own system, it’s hard to get others to do so.