Lil’Grams Publicly Launches a Baby Book for “Modern Parents”

We first covered NY-based Lil’Grams back in November 2007 when they launched a private beta of their baby service. Today the so-called baby book for modern parents, Lil’Grams, goes live. Messages posted on the service by parents are called “grams” and are sent to the network that the parents setup. Lil’Grams is one of the nicest looking web services I’ve seen in a long time – this is especially important considering how much time a parent will spend inside the service.

Lil’grams pushes the grams to the network in the way the people in the network wish to receive them. I spoke with co-founder Gregarious Narain who explained that some people might want email notifications, others may want messages on Facebook and (gasp) some might even want Twitter direct messages.

There are a variety of grams including:

• media gram – for a photo or video
• food gram – “hey look little billy kept his cheerios down”
• word gram – “mom check it out billy said his first word – twitter!”
• story gram – “billy went for a walk today in the park and ate a hot dog”

We’ve covered a bunch of baby services including Kidmondo, Baveo, babyZbook and TotSpot. Lil’Grams is offering only paid plans with no free option. Most of the other services offer a free option and monetize with advertising, affiliate revenue or by partnering with other services that charge a fee. As I mentioned to Gregarious, it will be interesting to see if the other baby services follow suit with paid plans. Just like in other industries, someone always has to be first and then the others typically follow along.

Pricing starts at $29/year for 1 kid and goes up to $49/year for 4 kids and some additional options. I guess the Octomom would need 4 of the 4 kid accounts.