LinkedIn Widgetizes; Site Goes Sticky But Not Sticky Enough!

Allen - December 10th, 2007

LinkedinLinkedIn has released a new beta version of their site this morning. And to quote Jan, "widget widget widget". Mario from LinkedIn has a good overview of the new features. There’s also new APIs coming soon. Along with the APIs, I’d love to see some new widgets to integrate into a Web site – profile, jobs, etc.

The new home page looks great – an absolute improvement over the old, crusty version. It has a widget feel to it and sure enough it has some widgets that you can move around, add/delete as you wish. The contact viewer is also cleaner than previously. The page feeds very open and airy and a nice 2007 flavor.

They also moved the job board to the home page. Perhaps LinkedIn should look at offering a job board similar to the Job-a-matic board offered by SimplyHired.

If LinkedIn’s goal is to create a more sticky environment, why not partner with a start page provider such as Netvibes or Pageflakes and then you could actually create a very strong business networking environment.  Feeds, travel, etc. — all should be available.

From my perspective, LinkedIn still wins over Facebook for business networking. I get 7-10x more LinkedIn requests than Facebook requests. If you’d link to link me up, check out my profile.

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3 COMMENTS
  1. Aidan Henry says:

    I really like the new changes. I think they are long overdue. But hey… better late than never.

    Just wondering how you think that partnering with a start page provider will make the experience more sticky? I can see the benefits of personalized feeds, but isn’t that what aggregators or readers are for? I have a feeling that such an addition would just add clutter and confusion, and diminish the overall experience…

    Cheers,
    Aidan
    http://www.MappingTheWeb.com

  2. centernetworks says:

    Remember that not everyone is as technology-savvy as we are. For the average business professional, making LinkedIn a start page might just give them the stickyness they need.

  3. whitneymcn says:

    Felt to me like there was a little too much me-too copy/paste in the changes to network updates: do I really need to know that my former boss “has a new profile photo”?

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