Linkshare and Widgetbox Announce New Partnership

Over the last couple of years I’ve written about my view that widget advertising will be huge. Sadly it seems to be taking longer than I expected to see widgets dominate advertising slots across the Web.

Today Widgetbox and Linkshare have announced a partnership that could help get widget advertising moving in a forward direction. The partnership will create “ad widgets” which will contain affiliate-based products. The ad widgets will feature Linkshare’s network of companies and will be served via widget technology provided by Widgetbox. Linkshare members can create the widgets and share them across the Web potentially providing more income than a traditional affiliate advertisement.

From the announcement, “The LinkShare widgets display targeted products from single or multiple advertisers, giving publishers the hottest and most valuable products in a single widget. The widgets are dynamically updated and feature the freshest, most popular products. Other custom features include: multiple tabs of product content, multiple product display modes, custom sizing and custom styles. The widgets are easily embedded onto websites, blogs, and social media sites – including Facebook.”

Read more about my thoughts on widget timing, communications and ethics.