Lookery Announces Angel Funders, Real-Time Activity Feed and a Profiles API

Lookery, the remnant advertising program for your Facebook 3rd party applications, has announced their angel funders along with a real-time feed and teased an upcoming API. First up, the funders. Scott Rafer notes that he doesn't usually like to share funding info but has done so for several reasons which you can read about on the Lookery blog. The funders are:

• Ted Dintersmith (blog), acting as an individual not as part of CRV (Charles River Ventures)
• Maurice Werdegar
• Roger Ehrenberg, who is also an angel investor in Mashery (another Scott Rafer startup).

Next up is the real-time feed. This is quite interesting - the idea is to show a "real time live view of the traffic on the network". I've never seen this before but it's an interesting and innovative marketing tactic. I guess this can only work while the network is small? Otherwise the backup for the feed will become overwhelming. Also, what in the heck is this that I found in the feed upon launch? Should this feed be scrubbed as this is the official corporate home page?

Lastly, Rex noted that an API for "contributing profiles" will be available next week during their promotion at ad:tech (why am I going to Vegas when everything is happening here?!?!) Check out our interview with Lookery founder Scott Rafer from last month.