Loomia Gets $5 Million For Personal Recommendations

San Francisco-based Loomia has announced a Series A round of funding today in the amount of $5 million. The company notes that the funding will be used, "to accelerate Loomia’s rapid growth, including continuing the build-out of its world-class recommendations platform and expanding its sales and marketing efforts in the U.S. and internationally." The round was led by venture capital firm, Asset Management Company, and two strategic investors: Peacock Equity, the joint venture between GE and NBC Universal, and Telefónica Capital S.A.U.

Loomia provides a personalized recommendations service for all types of content from blogs to retail online shops. I’ve written about the sizzling hot market the recommendations area is currently. A large variety of companies are all testing the waters with slightly different products including: Outbrain, Disqus, SezWho, IntenseDebate, etc. This year is all about discovery!