CATEGORIES
- NYC COVERAGE
- WEB STARTUPS
- WEB NEWS
- CONFERENCES
- WEB TECH JOBS
- VENTURE CAPITAL
- MICROSOFT
- INTERVIEWS
- ADVERTISING
- VIDEO
- ALL TOPICS
- ALL COMPANIES
CONTRIBUTORS
- ADRIAN CHAN
- ALICIA NAVARRO
- ALLEN STERN
- CORSIN CAMICHEL
- DRAMA 2.0
- DARREN HERMAN
- HANK WILLIAMS
- MARK DAVIS
- RICK TUROCZY
- SANFORD DICKERT
- SHANNON CLARK
- Comment on YouTube Down by DVS01
- Comment on Twitter COO Costolo: Advertising Coming To Twitter Soon by Satoshi Nakajima
- Comment on Twitter COO Costolo: Advertising Coming To Twitter Soon by OMG Stop the Web! Twitter is gonna run ads ? and Scoble says you?ll love it
- Comment on What?s Up With Yahoo Mail Delivery? by MJ
Lost Highway Records Uses QR Codes
I’ve written about QR codes before and if you read CN, you know that I really hope the QR technology takes off in the U.S. as it has in other countries like Japan. You can see an example of a QR code (also known as 2d Barcode) on the left. Basically when you scan the code with a reader, it does something.
Today I came across, via Dean Collins, a record label using QR codes to get people offline to interact with their music. I’ve embedded a video below which describes how Lost Highway Records is using QR Codes. The video explains that they are using the codes to get people to a website where they can listen to their music, purchase full songs and find out information about upcoming concerts.
Check out the video and then think about how you can use QR codes for you and/or your clients. While I know the easy answer is that not enough handsets support the technology, adding the codes to your ads and promotional materials is easy – so why not capture those who can read the codes?
I saw your article on twitter from @OriginalSignal – I just ran a test of QR codes for myself and also think there are many possibilities, and the best ones aren’t even developed yet.
I honestly prefer Microsoft’s tag. http://www.microsoft.com/tag/.
It’s more usable than the QR codes, and in theory, they work even when out of focus.
twitter.com/haroldcampbell
iCandy is a free QR code authoring and scanning tool for PC and Mac that lets you connect QR codes to content in your iTunes library, the iTunes store as well as any URL on the web. iCandy couples album art (or any other graphic image) with the QR Code in an attractive format. We’ve added analytics so you can track when and where your QR codes have been scanned. A tinyURL is also included for people who don’t have a barcode reader on their mobile phone.
The iCandy Mac/PC client uses your computer’s webcam so you can scan content as well – hold up the QR code to your webcam and it will decode it instantly. Found a QR code on the web? Drag and drop it on top of the webcam view window and iCandy will decode the image as well.
Our first applications for iCandy are centered around music promotion and we’re happy to see Lost Highway Records using this technology.
http://icandy.ricohinnovations.com
Hi,
Philip Warbasse of Warbasse Design, who has been breaking ground with QR codes and new media for 3 years is actually behind this effort.
Beth