Magnify.net Partners With Userplane for Chat and IM Services

Earlier this week, NY-based KickApps announced their partnership with Userplane for chat and IM. Today, Userplane and another NY-based startup have announced a similar partnership. Magnify.net has integrated the Userplane Webchat2 and Userplane Webmessenger2 services.

Magnify.net is a white-label social networking provider that the company describes as, "online video discovery and broadcast platform for websites". The tool allows site owners to add custom video channels to enhance the overall user experience and keep users on the site longer, thereby allowing for more chances to monetize the user.

Both the Userplane Webchat and Userplane Webmessenger tools will carry advertising and publishers can also use a buyout option to remove or control the ads within the widgets.

Check out all of our Magnify.net coverage and the nextNYers interview with CEO Steve Rosenbaum below.