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Magnify.net Launches MVP Video Player
NY-based Magnify.net has announced the launch of their new MVP video player today. The MVP player (multi-view player) allows site publishers to bring together content created by their community with other Internet shared videos into one player. The player (example displayed below) can be set to a variety of sizes and themes.
Magnify’s MVP player includes a 50/50 split on ads displayed. One interesting note regarding the ads — site publishers can select to serve pre- or post-roll ads in the videos that originate on their network. The video ads are served by DoubleClick’s DART service.
The new Magnify player seems a bit similar to Kyte’s player in terms of customization and options. Kyte offers chat within the video player along with more media options (e.g. images, live video, etc.) while the injected ad on Magnify’s player allows Web publishers to generate additional revenue from ads that are served below the video channel.
Magnify self-reports over 5 million videos added to the social networks they serve each month. Check out all of our Magnify.net coverage.
Update: I met with Magnify.net CEO Steve Rosenbaum last night at an event in NYC and he mentioned a few things about the new player that I thought were worth sharing. He noted regarding the idea of the new Magnify.net player going for the big player market:
"We don’t believe that all video players are created equal. If you’ve got a huge video collection, than a player that serves your videos is what you need. There are already a number of good products that do that, Brightcove, Maven, Blip.tv."
I also asked him about how he describes what’s new in the player:
"As a video aggregation player – we’re the first in the market. We think that being able to find, curate, and present video from multiple sources is a powerful new way to increase page views and therefore revenue."