Manager of Internet Marketing

Way Technology is the parent company for several successful e-commerce businesses. We are seeking a highly motivated and energetic team player to help us expand and optimize our established Internet Marketing Operations. In this position, you will be working in our St. Louis office with a vigorous team that is goal-oriented to the success of the company by expanding and growing our market share.

Manager of Internet Marketing

The experienced online Direct Marketer will be responsible for leading and directing staff in the acquisition and retention marketing efforts designed to drive web site traffic and sales. These include paid and natural search, affiliate programs, partnership marketing/content integration programs, email marketing acquisition and retention programs, product data feed driven programs such as Amazon and other media-based business building activities. You will also manage and merchandise the company website. These activities include visual merchandising, product merchandising, site navigation and shopability, transaction processing, onsite promotion management and site analytics.

Responsibilities:
• Developing and executing an online customer acquisition plan designed to maximize site traffic and sales demand
• Maximizing paid/natural search traffic and order conversion, while meeting cost per acquisition target
• Directing interactive agency marketing and media campaigns to meet business performance objectives
• Executing effective affiliate programs/publisher management activities to achieve business development goals
• Tracking and measure online advertising programs; designing test strategies and creative to optimize results
• Ensuring effective creative development and execution to support program and media efforts

Requirements
Qualifications:
• Bachelor’s degree or equivalent
• At least 3 years of online sales and marketing experience for a consumer-base internet company
• Experience working with an affiliate program and recruiting affiliates
• Excellent communication and analytical skills
• Strong problem identification and resolution skills
• Detailed-oriented and ability to manage priorities
• Strong knowledge of HTML; comfort level with and interested in internet technologies such as data feeds, XML, etc.
• Self-motivated with the ability to take direction and work independently with little supervision
• Ability to work effectively in a team and across departments to sell ideas and manage resources

Benefits:
Way Technology has an excellent benefit package that includes:
* Salary of $40k
* Company paid health insurance, life insurance
* LTD, AD&D and a company EAP
* Matching 401(k) up to 3% of YTD earnings
* PTO and Holiday Pay
* Casual environment with workable hours and more

To Apply:
To respond to this opportunity, submit salary history and resume to Career@WayTechnology.com

For info about company and product lines you can log onto www.WayTechnology.com

EOE

Employer Information
Way Technology is the parent company for several successful e-commerce businesses. We are seeking a highly motivated and energetic team player to help us expand and optimize our established Internet Marketing Operations. In this position, you will be working in our St. Louis office with a vigorous team that is goal-oriented to the success of the company by expanding and growing our market share.