Marketing Associate

TheStreet.com, a leading financial media company, is in search of a highly motivated Marketing Associate to join our team. This person will be responsible for assisting with the management and execution of web-based marketing and creative projects.

Responsibilities:
• Managing, coordinating and maintaining daily operational duties within marketing department.
• Working extensively with tile mapping tool to launch marketing campaigns.
• Working with Marketing Manager to actively monitor various phases of marketing campaigns/programs and subscriber lifecycles. Continually reviewing marketing initiatives to optimize performance and maximize acquisitions and conversions.
• Working with Email Marketing Manager on setting up and deploying email marketing campaigns.
• Working with staff to create and maintain Marketing Project Plan and ensuring timely and quality project management of projects and materials.
• Managing campaign tracking mechanisms; testing and implementing to ensure all initiatives are properly set up for promotion and response tracking.
• Assisting in the reconciliation and auditing of data to ensure accurate reporting.
• Assisting Marketing Manager with market research as needed.
• Attending weekly creative status meetings; assisting Marketing Manager in ensuring timely development and execution of all creative components.
• Assisting Marketing Manager in ensuring QA testing and final approval of marketing materials prior to launching into production.
• Core metrics: run basic report templates and distribute to appropriate staff.
• Copying and distributing marketing materials to appropriate departments in preparation for launch.
• Maintaining job jackets (project history) for all creative projects.

Requirements:
• Bachelor’s Degree and at least one year of experience in a corporate environment. Online marketing, membership and/or subscription marketing experience a plus.
• Knowledge of direct marketing principles and practices.
• Understanding of the web creative development, execution, production and trafficking processes.
• Knowledge of email marketing best practices with experience in setting up and deploying email marketing campaigns
• Outstanding communication (oral & written), interpersonal and organizational skills
• Excellent computer skills, especially Excel (spreadsheets, formulas, commissions) and Word; Power Point a plus.
• Basic knowledge of HTML and SQL.
• Ability to multi-task and work well within tight deadlines.
• Strong attention to detail- this is crucial.
• Strong analytical capability.
• Exceptional project management, organization, and process management skills.

To apply:
Please send resume, cover letter, and salary requirements with “Marketing Assoc” in the subject line to resumes@thestreet.com.

About us:
TheStreet.com is a leading financial media company. It engages audiences on video and digital platforms through some of the Web’s best known sites: TheStreet.com, RealMoney.com, Stockpickr.com, BankingMyWay.com, MainStreet.com, Rate-Watch.com and Promotions.com. Through this network, the company produces and distributes content in all areas where life and money intersect to inform, engage and activate one of the most affluent, influential audiences on the Web today.