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McDonalds Delivers Over 295 Million Online Ads in March 2008
comScore is ouit today with a new report regarding U.S. online advertising within the quick-serve restaurants category for March 2008. The report leads with McDonalds online advertising numbers which lead the pack at 295 million online display ads for the month. Quiznos came in second (huh?) followed by KFC, PapaJohns and Subway. In fact, McDonalds nearly tripled the online ad impressions that Quiznos ran.
With the stupid Subway campaigns for $5 footlongs, I would have imagined Subway ranking higher in impressions than Quiznos.
While 295 million impressions might seem like a lot, comScore ranks McDonalds at #113 on their list of total ad impressions for March 2008.
This news comes after TNS Media Intelligence reported that online advertising spend was up 8.5% for the 1st quarter 2008.
