Media Supervisor – Digitas Health

About Digitas

Founded in 1980, Digitas—one of the world’s leading digital marketing and media companies—is at the forefront of the new digital age. As an independent global network within the Paris-based Publicis Groupe, the world’s fourth largest communications group, Digitas is the first global digital network with offices in the USA, Europe, and Asia. Serving global marketing clients, we create brand experiences in digital and direct channels that engage and excite their customers. Through user-generated content, branded entertainment, digital video production, and social media programs and more we tap into people’s passions and create loyal, motivated relationships.

Our people are at the top of their industry — inspiring innovation, creativity and results. We’re artists, analysts, technologists, writers, and producers. We’re passionate, creative, thoughtful, and above all, we are committed to our clients, inspired by their customers, excited by change, and fueled by a passion for collaboration and bold invention.

Summary

Media Supervisors contribute to marketing strategy development and translate these strategies into innovative media recommendations/plans. Media Supervisors build mid-level Client relationships and oversee day-to-day projects to ensure that deliverables are met. Media Supervisors are responsible for training junior-level media department staff for advancement.

Job Description

Strategic Capabilities

• Demonstrate industry knowledge/expertise across all media

• Spearhead development of program strategies and analyses for Clients (e.g., target audience recommendation, media selection criteria/scoring model, geographic emphasis, timing/scheduling strategy)

• Command a comprehensive understanding of marketing communications which can be effectively translated into developing media goals, objectives, and strategies

• Write and deliver media strategies and oversee the translation of these strategies into the final media recommendations/plans

• Ensure media deliverables are met and align with Client goals/objectives

• Work with Clients to identify issues and opportunities on business.

• Evaluate, assess, and recommend the most effective media to satisfy Client’s objectives based on the strengths, weaknesses, and opportunities of each

• Effectively use and explain media research resources

• Oversee program results analysis and help translate information into observations/lessons learned

Supervisory Skills

• Plan/prioritize teamwork and delegate responsibilities accordingly

• Work with account teams to ensure a seamless integration of work

• Sell the media department capabilities across teams/agencies

• Effectively motivate staff, evaluate performance, and provide feedback on productivity

• Develop and train Media Planners Assistant Media Planners for advancement

• Ensure quality control of all media deliverables to Clients

• Oversee that the Media Planners are effectively negotiating media costs, positioning, and added value packages on behalf of Clients

Client Service/Relations

• Maintain appropriate mid-level Client relationships

• Serve as day-to-day Client contact on media issues

• Build Client respect and be recognized as a leader on their business

• Sell new project ideas to Client and help to grow business

Financial Management

• Oversee the budgeting process to ensure that the necessary resources are applied

• Handle budget allocation/negotiation with internal account teams

• Review, revise, and track project budgets

• Aid in completing monthly staffing analysis reports

Corporate Citizenship

• Support Agency philosophy

• Adhere to Agency policies and procedures

• Continue to be a student of direct and interactive marketing

• Promote positive working relationships interdepartmentally

For more information, visit www.digitas.com

EOE