MediaWhiz Acquires Text Link Ads

MediaWhiz Acquires Text Link Ads
Acquisition Adds New Product Offering and Thousands of New Advertiser and Publisher Relationships

NEW YORK, NY and CINCINNATI, OH / November 7, 2006 / BusinessWire / -
MediaWhiz, a rapidly growing provider of performance-based online marketing
services, today announced it has acquired Cincinnati-based Text Link Ads
(TLA) to expand MediaWhiz’s online marketing services platform to include
text link advertisements. Lake Capital, a private equity firm that invests
in growing services companies, first invested in MediaWhiz in August 2005
and provided additional capital to fund this transaction.

Founded in 2003 by Patrick Gavin, president, and Bill Fish, chief financial
officer, TLA is the leader in the text link advertisement and related
services space, providing an automated, comprehensive marketplace for
advertisers and publishers. TLA is recognized for having the broadest and
fastest growing network of advertisers and publishers, a user-friendly
platform, and a high degree of flexibility in ad type and placement. TLA
will continue to operate under the Text Link Ads name, with continued
leadership from its existing management team.

“We are thrilled to be working with Patrick and his team to bring this new
service offering to our thousands of publisher and advertiser relationships,
while also being able to cross-sell MediaWhiz’s existing services to TLA’s
growing client base,” said Jason Cohen, co-president of MediaWhiz.

“Adding TLA’s recognized expertise in text link advertising is a perfect fit
with our strategy of creating one of the broadest platforms of online
marketing solutions to meet the diverse needs of our advertisers,” noted
MediaWhiz co-president Yannick Tessier.

“This is an exciting time for our team and our clients. We have found a
great partner that will be able to help our publishers and advertisers
profitably drive more traffic to their web sites. We are looking forward to
delivering more great products and even better service in the months ahead
as a result of this partnership,” said Patrick Gavin, president of Text Link
Ads.

RBC Capital Markets served as the exclusive financial advisor to Text Link
Ads on the transaction. No transaction terms have been disclosed.

About Text Link Ads

Text Link Ads is the premier targeted traffic and link popularity ad firm.
TLA specializes in placing static html links on high quality, high traffic
web properties. More information about TLA is available at
www.text-link-ads.com.

About MediaWhiz

MediaWhiz is a rapidly growing provider of performance-based online
marketing services, offering an integrated suite of programs including
affiliate marketing, lead generation, e-mail marketing and search marketing.
Through acquisitions and organic growth, MediaWhiz is establishing a leading
position in the highly fragmented online advertising business. Unlike
traditional advertising agencies that profit from their clients’ overall
“spend,” the MediaWhiz model is based on generating measurable results for
advertisers, using proprietary best-of-breed technologies. MediaWhiz was
founded in 2001 and is a portfolio company of private equity firm Lake
Capital. More information about MediaWhiz is available at www.mediawhiz.com.

About Lake Capital

Lake Capital is a private equity firm that focuses on investments in
service-based enterprises across various industries. The firm is currently managing more than $1.3 billion in equity commitments and seeks to build leading services companies through organic and acquisition-enhanced growth. More information about Lake Capital is available at www.lakecapital.com.

Technorati Tags: text link ads | textlinkads