Meebo Hits 20 Million Reach; Updates Partner Edition

Rememeber the game of Risk? Today it's like that game between Meebo and eBuddy. Meebo controls North America and eBuddy controls the rest of the World but overall the market is probably split 50/50. Meebo is releasing a couple stats today: 6.5 million unique users monthly at meebo.com and in November alone, 16.5 million unique users visited meebo widgets distributed across the Web by partners and users. The latter number is a bit of a stretch as it refers to widget load, not actual touching of said widget.

Meebo is also announcing support for Facebook applications via their meebo rooms, Partner Edition. Meebo notes that the following applications have already launched meebo rooms, Partner Edition: BuddyMedia, (fluff)Friends, RockYou, Slide, The Broth and WaterCooler, Inc. RockYou, a leading applications and widgets provider, launched 12 meebo rooms today for the highly-popular Facebook application Horoscopes – a different meebo room for each sign of the Zodiac. Next year the Partner Edition will begin to offer a rev share.

The other features of the Partner Edition they sent over include:

• Brand customization and Flash skinning. Partner Edition gives brands full control of the look and feel of their meebo rooms to create a seamless user and design experience between your brand and meebo technology.
• Integration with Facebook’s existing registration system. Facebook Edition authenticates logged user sessions and lets users take their registered names and user photos into the room with them, without requiring a meebo account.
• Automated capacity spillover. Designed for highly-trafficked application and canvas pages, new rooms spawn automatically when capacity is reached.
• Advertising tracking. Partners can seamlessly embed and track advertising in a room’s media queue to monetize traffic inside meebo rooms.
• Traffic and data reporting. Facebook Edition offers enhanced traffic and data reporting capability to measure campaign effectiveness and results.