Mentos Takes Social Media to a Whole New Interactive Level

Mentos, the freshmaker, is back on the scene after all of those great Mentos in the Coke videos. This time, Mentos has created a new social media campaign that brings interactivity to a whole new level. The site is based in Italy and the terms note that you must be over 18 to play.

The site is called the Mentos Kiss Cam. When you enter you select whether you would like to kiss a man or a woman. Make sure you have a webcam connected before you start. If you don’t, there is a demo video to show you how it works. Is this a waste of corporate funds or a great social media idea? I will suggest it’s the former.