Michael Arrington and Lindsay Lohan have one thing in common… they both love Ask.com!

Last week I authored an article discussing Ask.com's new "algorithm" advertisements that are plaguing the cities around the world. No one gets them. They are not the type of ads that create buzz, either negative or positive. They are the type of adverts that you just walk by and not care or talk about.

But on the flipside, Ask has started some better online campaigns (not great but better!) in the last week or so. So far I have seen the ads on AskANinja and Digg.

Here is what I find interesting after doing a little bit of research. Michael Arrington seems to love Ask. While I assume he had nothing to do with the creation of the banners, Ask.com is obviously using his statements (see the images below) to help them gain some popularity.

Then, much to my surprise, Lindsay Lohan also seems to love Ask. In her new movie, she plays a girl who is dead and then comes back as some other alter-ego or something. Anyway the movie is about finding her and believe it or not she uses Ask to find herself! Maybe she already knows that Ask has the better algorithm! Here is a screenshot from the trailer.

So we seem to have two campaigns running currently. The outdoor "Algo" ads and the online "popular figure endorsement" ads. I think the latter is a better choice for Ask. The problem still lies in that getting techies to use the service is all well and good, but the majority of online users are not techies. Ask needs to follow my suggestions along with the other suggestions from Tony Hung and Josh Catone.