Michael Jordan Doesn’t Wear Reebok

Earlier this week I shared my thoughts on why you should use your own domain name for marketing instead of a social network link. Owen Stone (aka Ohdoctah) posted his thoughts in a video which is a must watch (embedded below) about Facebook’s vanity URLs and social network links in general.

Owen notes, “You need the tools like facebook and twitter to grow, but the first think out of your mouth should ALWAYS be YOUR brand.” In the video he talks about a variety of people including Michael Jordan and Pdiddy. Owen also makes a good point about missing the opportunity to connect with users/customers who aren’t on Facebook.

I continue to say that you should get your brand’s vanity url for protection but never use it for marketing or promotion. This process makes for a better customer experience.