What Microsoft Told Advertisers About Bing

Yesterday Microsoft sent an email to advertisers on their adCenter product. The email, copied below, explains what Bing is and how advertisers can benefit from using Bing. They call it a “search experience” and there’s no mention of the term “decision engine”. From what I can tell, the advertising options are the same as any other search engine — text ads above and to the side of search results.

Here’s the email:

So what does Bing do?
Plain and simple, it provides consumers with easy access to relevant information. With new features and more organized results, consumers can spend less time searching and more time finding what’s most relevant to them—like travel, health, cars, and shopping.

What can that mean to you as an advertiser?
Quality leads – Bing helps provide the relevant search results and ads your consumers are interested in. This means you can engage with consumers when they’re ready to research, influence or make a purchase decision.